Thursday, August 15, 2013

DHOOM 3: First hindi movie to be released in IMAX format

Reportedly, Aditya Chopra, wanted to make the film in 3D. After observing the success of Haunted 3D, India's first film in the new 3D technology, the Yash Raj Studios felt that Indian audiences have opened up to 3D cinema viewing. However, actor Aamir Khan opined that the 3D technology needed expertise and perhaps he was unsure of the outcome of its utilization by the director. As of September 2012, YRF studios hasn't announced the production of the film in 3D.

IMAX Corporation and Yash Raj Films announced that Dhoom:3 will be the first Indian local language production to be released in the IMAX format. The film will be digitally remastered in the IMAX format with proprietary IMAX DMR® (Digital Re-mastering) technology and will be released in IMAX theaters across India and select global locations. IMAX Corp currently has 14 IMAX theaters open or contracted to open in India. IMAX Filmed Entertainment chairman and president Greg Foster stated, "With its riveting action set pieces, global locales and stunning visuals, Dhoom:3 is an ideal film to take advantage of our immersive format as we begin our initiative with Indian-language/Bollywood films.”

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